Concept & Claim Pre-testing: Measure Reactions and Barriers in a Simulated Environment
A name, claim, concept, or proposition is easier to change before it reaches production. HDTwin lets a team compare alternatives with a defined audience, retain the reasons behind reactions, and take a sharper shortlist into validation with real people.
When alternatives are still changeable
A name, claim, concept, or proposition is easiest to improve before production spend makes the decision expensive.
See the difference between options
Compare what each alternative communicates, where it persuades, and where different segments read the same idea in different ways.
Keep the reasons behind a reaction
Show alternatives to the same panel, iterate on the material, and preserve the reasons behind preferences instead of keeping only a score.
Make your creativity more valuable
Pre-evaluate your proposals with your target to add value and credibility to your creative ideas.
A sharper shortlist
The output combines comparative reactions, motivations, segment differences, and a clearer shortlist for the next validation step.
Support for Design Thinking
Build a reduced target of personas and use it in your Design Thinking workshops: understand your target's opinion in real time and collect their ideas.
A 30-minute online conversation with our experts; we will provide a presentation tailored to your concept.